Cyber Week BOPIS usage grew 9% globally Thursday through Sunday compared to the first three weeks of November. BOPIS adoption increases: With convenience a top priority for consumers, Buy Online and Pick Up In Store (BOPIS) and curbside pickup helped shoppers avoid long lines.

The top discount categories globally were:.

The rate of cart abandonment also dropped 5% globally during Cyber Week compared to the previous three weeks as consumers took advantage of big discounts.

Following a steady incline over the last seven quarters, the global average selling price (ASP) finally leveled off during Cyber Week, rising 3% compared to 2021.

The 'discount chicken' game is over: After lackluster deals early in the holiday season, average discount rates spiked during Cyber Week, topping pre-pandemic levels at 27% globally and 30% in the U.S.

Social media referrals hit an all-time high: The majority (76%) of Cyber Week ecommerce traffic came through mobile devices, with social media referring nearly 10% – a 22% increase YoY and the highest referral percentage ever seen during the holiday season based on Salesforce data.

sales buoyed global online sales growth throughout Cyber Week.

While Europe and the UK results showed continued economic headwinds, U.S.

Online sales and digital traffic break records despite economic uncertainty: Despite many retailers reporting lighter foot traffic, online sales across Cyber Week reached $281 billion globally (a 2% increase YoY) and $68 billion in the U.S.

Top Cyber Week 2022 Salesforce shopping insights

digital sales growth in the last six weeks. In comparison, 2022 data show both shoppers and retailers held out for Cyber Week as retailers worked to limit discounts that increased margin pressures and consumers searched for better deals – contributing to the largest spike in U.S. The data showed a departure from Cyber Weeks in 20, when online shopping was increasingly spread throughout the month of November.

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