Luckily, you have experts at your disposal who can come up with content ideas that will complement and aid the sales conversation: the representatives themselves.Īsk your sales team what they might want a webinar’s focus to be. If the marketing team creates content that isn’t helping their sales conversations, it won’t successfully drive high-quality leads to sales. A successful webinar hinges on sales and marketing alignment.

What topics do you have expertise in and can provide value on? Consider choosing an educational topic, as this content performs well.Īlign the topic with the goal of your sales team. Think about your company as a whole and your unique value proposition. Overall, your webinar should provide value to your audience. For example, if you're hosting a webinar on email marketing, you can choose to focus on subject lines in particular.

The topic you choose should answer questions that your audience typically asks and preferably be highly specific.

Practice your webinar before the event.īefore you can start making your webinar, you'll have to decide on the topic.

Create a contingency plan for your webinar presentation.

Luckily, HubSpot and GoToWebinar teamed up to bring you the ultimate webinar planning kit that can help you create a compelling, effective webinar that will engage potential customers and drive lead generation. As a result, it’s even more challenging to make your virtual event stand out from the pack. The new “ working from home economy” guarantees that webinars remain a cornerstone of companies’ marketing and sales strategies.īecause companies are turning to webinars to replace their live events, the market is experiencing an over-saturation. Most companies are moving toward a telecommuting model, and the trend shows no sign of slowing down. While webinars may seem outdated, they have proven to be invaluable during social distancing. If there was ever a time to create a webinar, it’s now. From April 2019 to April 2020, ON24 saw a 167% increase in monthly usage of its webinar platform. The B2B webinar platform BrightTalk reported a 76% increase in video, webinar, and virtual events uploaded to their platform from March to June 2020. This means more Zoom meetings instead of in-person meetings, more walks to a home office instead of commutes to a high-rise, and more webinars instead of live events.

Since the rise of remote work, people rely on technology for education and social interaction more than ever.

Zoom webinar